Blog posts, magazine articles, videos, webinars, white papers and e-books …the sheer number of possibilities leave many entrepreneurs and organizations feeling overwhelmed.
The main focus when it comes to marketing is content. In an effort to produce as much quality content as possible, many businesses have established blogs where they can regularly post written content , but podcasts are changing that. With podcasts, there’s actually no need for a written blog post (although some blogs offer podcasts transcribed word for word).
Audio content is very personal. When someone hears you speak, they hear your personality and your authenticity. They can detect the excitement in your voice and feel your passion for helping them while you discuss topics that are relevant to you both. This makes it easy for them to meet, like and trust you. Podcasts help your target market feel as if they already know you on an individual level.
Listeners are typically in higher income brackets and have a higher education level. “For the next three to five years, [it will be] like the new ground floor of podcasting. There are a billion listeners and that’s supposed to triple in the next few years. There’s a global proliferation of smartphones, and now the Podcast app is being installed in Apple Carplay.”
– Seth Greene of Market Domination LLC.com
(content quoted from https://www.entrepreneur.com/article/312537)